The American mall didn’t die overnight—it slowly lost its reason to exist. In this episode, Jesse, Simon, and Romain unpack how overbuilding, e-commerce, cultural shifts, and the loss of hangout spaces like record stores hollowed malls out. Then they flip the question forward: what should a mall be in a world where online shopping is permanent? From experiential brands to fandom-driven spaces and destination food, the crew takes a crack at whether malls still have a future worth saving. Did they crack the great mall revival?