In a world where we scroll more than we sit, skim more than we study, and get our information in 30-second bursts, reading books feels…harder than it used to. So in this episode Jesse asks how we get people to read more books and whats stopping us? Sure, the obvious culprits are there. Endless notifications. Streaming everything. Social feeds engineered to hijack our attention. But the conversation doesn’t stop at “phones bad, books good.” The gang goes deeper on what reading actually does for us, how it shapes empathy, sharpens thinking, expands imagination, and forces a kind of mental endurance that’s getting rarer by the day. Check it out!