The open road has always held a romantic place in the hearts and minds of Americans, but with the exotification of vacations and the want for people to do the holiday for the 'gram, the road trip isn't seen as the top tier option it once was. In this episode of Crack It, we're joined by Joe Staples, a brilliant creative thinker, as we discuss ways to help the road trip capture the attention and the wheels of modern Americans.