Crack It Quick | Male loneliness — ft. Maria Galleriu, 72andSunny

Maria Galleriu from 72andSunny joins the crew live from Cannes (at the PayPal Ad Studio) and drops a heavy one on the table: the male loneliness epidemic. She comes armed with stats — men with zero close friends have shot up over the decades — and a thesis she's very happy to needle Romain with: women are just better at this.

From there it gets real. The gang digs into why male friendships fall apart (they're shoulder-to-shoulder and activity-based, so when the activity ends, so does the friendship), whether you can actually teach boys to say "I love you," and Simon's golden rule of just being a good hang. Ideas fly: hikes as the ultimate vulnerability hack, reframing "friendship-maxing" as a longevity flex, and bringing back the PSA to remind people friendship matters. Maria closes with a genuinely moving story about her Romanian immigrant dad that gives everyone goosebumps.

Did they crack it? Not even close — and everyone agreed it needs a full hour. Check it out!
©2025 Significant Industries Inc.