This week on Crack It in an Hour, Brooke Lonegan, Head of Creative Strategy at Audible, brings Simon and Jesse a challenge hiding in plain sight: how do we make people care about libraries again? Libraries have evolved far beyond books, offering maker spaces, digital media labs, creative classes, and resources for entrepreneurs and creators. So why do so many people still think of them as outdated?

The team explores whether libraries have a branding problem, how they can compete in the age of YouTube and creator culture, and whether they should reposition themselves as spaces for creativity, independence, and community. If libraries are one of our most valuable public resources, what would it take to make people see them that way? Did we crack it? Check it out!