This week on Crack It in an Hour, Romain brings a deceptively simple question: how do we get more people to go thrifting? With Gen Z embracing secondhand while adoption drops among older generations, what’s holding people back?

From fear of judgment and hygiene concerns to confusing shopping experiences, the team explores what’s keeping people from the thrill of the hunt—and how we could make thrifting feel more accessible, social, and exciting.

Did they crack it? Check it out!