Simon: from Significant. This is Crackit in an Hour.
Simon: Hello and welcome to Crack It in an Hour. If you're wondering what this is, let us explain it for you. My name is Simon. I'm a partner at Significant, a company that tries to solve business problems with creativity. And I'm here with my two founding partners. I have Jesse. Say hello, Jesse.
Jesse: Hi.
Simon: And Roman. Say hello, Roman.
Roman: Bonjour.
Simon: And so we're putting our expertise to the test, if you will, with this podcast. What we're going to do is we are going to give ourselves exactly one hour to crack a problem. Now, here's the deal with this problem. Only one of us gets to bring a problem and the rest of us have to try and figure it out blind with zero research, zero figuring out, zero time in advance. So, guys, here we go. I'm going to officially start the clock, right? Hold on. I got to get it all The anticipation is building.2
Simon: Start right now. 1 hour has started. Okay,
Roman: Let's go.
Simon: I'm going to set the expectations really quick. At the end of the at the end of this hour, we're going to figure out did we crack the problem or not? And because it's our first episode, of course, expect a little bumps and bruises along the way, but it should still be fun. Should still be interesting. And hopefully we get to some interesting uh solutions. I'm gonna tell you guys where I went to with our very first problem. Are you ready?
Jesse: I can't wait.3
Simon: Okay, so here we go. Um, I got a little nostalgic. Okay, I got a little nostalgic. And I actually originally I was like, ooh, maybe I give you guys three and we figure out which one we want to crack. But then I was like, no, no, no. One of these is more fun than the others. And I thought for the first one, it should be fun.
Roman: Nostalgic as in like Wayne Gretzky. Nostalgic.
Simon: Nostalgic as in Wayne Gretzky. Exactly. Okay. So my first idea was what if we had to bring landlines back? That was my first one. I was like, how would we bring landlines back? There's some interesting stuff. I did some research on it. I had some thoughts on it. And I was like, no, that's not interesting enough. And then I was like, okay, here we go. What if we brought fruit back? Because I don't know if you know this, but uh fruit consumption's way going down compared to where it used to be. It's actually way on the decline. So, it was kind of one of those ones that I was like, "Oh, this is kind of an interesting problem, right?4
Jesse: It's very interesting.
Roman: That's a good one.
Simon: But here's the deal. I thought we got to get a little crazier. We got to bring it a little more interesting. Um, I wanted to bring something back that was a blast from the past, and if we all remember this correctly, it was huge for a time, but it is nowhere to be found now. There's derivations of it, and we can discuss that, but there's derivations of it, but it is nowhere near as popular as it used to be. And so, my question to you, and the question to crack is, how do we bring aerobics back.5
Jesse: Ooh,
Roman: yeah, it's a really good one.
Jesse: That's a very good I was I was excited about fruit, but you you're this is a better one.
Roman: It's a good opportunity to get cancelled in the first episode with that one.
Simon: So, okay, here's the thing. I did a little bit of research on this. If you actually compare aerobics to some popular exercises, it is better cardiovascular endurance than strength training and yoga. It has low to moderate impact options. which a lot of things don't such as hit and running. There's a full body coordination and rhythm which is very helpful for functional exercise versus say weightlifting and cycling. It actually has sustainable fat burning because the thing about aerobics is you can actually keep doing it for the rest of your life. Another thing about it too, longer workouts for people who like to really get involved with it. Um I'm going to give you a few other little facts too. Community and social engagement is obviously something that feels interesting. at this moment in time. And it actually has, and I'm not making this up, proven stress reduction and mood boost. It's comparable to dance and yoga in both of those two things. Can I tell you guys some barriers that I dug up? And we can start there and then you can ask me more questions. I might question I might not have all the research on this,6
Simon: but there's some there's some there's some good barriers on this. Okay. The first one I found is um it really was sort of unfortunately kind of considered too corny. Do you know what I mean? It became one of those things where unfortunately the narrative around it, the you know leg warmers, the the leotards, all of that stuff that boom almost kind of like it also caused the pop of it. Um, another one that is commonly considered a problem for this is that if you look at modern workouts now, generally speaking, the most popular ones are a lot more hardcore. There's not much interest something that is considered a little more not not and I'm not taking away anything from it but a little more um entry level.7
Roman: I'm just listening now, right? I'm not
Simon: Please keep asking questions. Keep jumping in. Ask any questions at any time.
Roman: I know I would challenge the hardcore part, but we can I'm going to let you go.
Jesse: Well, this is an opportunity I think.
Roman: Go on.
Jesse: Many super popular workouts are not hardcore.
Roman: I agree.
Jesse: Pilates.
Roman: I agree.
Jesse: It's massive. It's fantastic. Pilates. It is very hardcore.
Roman: It's female, but it's hardcore.
Jesse: Oh, no. I I do Pilates and Okay. So, I don't have the right definition of hardcore.8
Simon: Hardcore as in like um here. Can I give you can I give you a better way of explaining? I think I think the skew has turned more towards how can I optimize 25 minutes into doing very strenuous training compared to what I think aerobics was intended to do.
Jesse: I'll give another version of that because I I read something interesting about about how if like there's a mental thing where if you're not incredibly sore after the workout, you don't think it was a good enough workout.
Simon: Totally.
Jesse: So, I think so many workouts today are designed to like9
Jesse: create a feeling of positive pain.
Simon: Okay. Okay. Yeah, I'm trying.
Jesse: Um I'm going to give you a few others. Um apparently gendered stereotypes started to hurt its appeal. Uh it became considered ed a women's workout which didn't show the expansion of it. Um and then frankly I think there there was a really good thing I read about um it sort of had one note. There's a lack of reinvention. If you actually go back in our lifetimes there was a time yoga was considered a little fringe right and then it sort of adapted this understanding of being about wellness. It attached to wellness and that was how it suddenly really started popping. And if you look at aerobics, it was kind of always consistently caught up in the aesthetic of aerobics, the kind of Jane Fonda, the sweat into the oldies, all that sort of thing. Um, and then one that I don't think I consider as serious is just there has been a shift towards individualized and digital workouts. There's less class stuff, but that's I I take that one with a grain of salt.10
Jesse: Yeah, I definitely Wait, I have a question. Yeah. Okay. Aerobics similar to dance. What do you think about Zumba? like was Zumba the new
Simon: I'm glad you asked this. So what I did was I actually looked into what is modern aerobics and again I used Gemini used a few other AI tools and the best interpretation they said is they said there are some things that keep the principles of aerobics but have continued to kind of evolve beyond aerobics and one they brought up was Zumba. Another one they brought up was water aerobics and they said that there's a tenuous connection to hit class cuz they're like if you really think about it is highintensity interval training. It's a lot more it's it's almost like an aggro version of aerobics, but classic aerobics is what we're talking about here.11
Roman: Classic aerobics.
Simon: We need to find a way to bring back classic aerobics. Any other questions? And you continue to ask away all sorts of time.
Roman: When I when Let me ask um um I'm always going to ask a bunch of like ignorant foreigner questions. Do it.
Roman: Classic aerobics in my head is uh Reebok hightops, Reebok step, Jane Fonda, Jam Lee Curtis, that famous scene.
Simon: Yes.
Roman: Yeah.
Roman: That's what we're talking about, right?
Simon: Can I can I can I give you a slight Here's what I'm going to say about that.
Simon: All I am interested in bringing back is the activity of aerobic.12
Simon: Totally.
Simon: Now, if we use a retro play to bring it back. That's fine. But I am saying how do we get thousands of aerobics classes started across this country overnight? How do we get people interested in the idea of aerobics? How do we rebrand aerobics to be something that people are very very interested in? But you bring up a good point because I think I think we're starting to get in here into the the background turning into starting to kind of probe, right?
Jesse: Yeah. Yeah. And I think I I think if you look at the world right now, um I'll just give you one theme of of sort of nostalgia. I mean, that's where I kind of came up with this one to begin.13
Jesse: There is clearly an interest in nostalgia right now.
Roman: And we have the queen of nostalgia.
Jesse: We have around that table.
Roman: Thank you so much.
Roman: Arguably like the internet queen of nostalgia is sitting here. So I was just hoping that Jesse would be the one like to mention that term be first.
Jesse: Well, The funny thing is I don't I know that is my my title maybe even self-given title but I I actually don't go to nostalgia right away like because to your point I think the the nostalgia
Roman: it depends
Jesse: are you trying to bring it back short term or long term.14
Simon: Oo
Jesse: because short term I think this is always the risk with nostalgia is is it can bring something back as like a a fad a moment in time, a like a little moment of escape. Let's all get into like aerobics and get some cute outfits and have those outfits feel very 80s9s and we're talking about like a sixmon thing and then it dies off or do we really see a value like you talked about some serious
Jesse: like heartbased uh like low impact type of value for I would argue lots of people especially potentially older cons which I think is really interesting. Not to like go all the way there, but there there are so few workout there are so few brands in general that have an older audience, which I think is such a15
Roman: No, I agree.
Jesse: freaking disappointment
Roman: and that's like one place I start to go because there's so much opportunity in the low impact but uh workout.
Simon: But you said cardio, low impact, full body, sustainable fat burning.
Jesse: Yeah, these are all very popular.
Simon: This is also Gen Z like it's everywhere. I don't think think I don't think this is a how do we how do we bring it back short term as a like okay a stunty thing. This is an actual business opportunity. This is like a a a thing that I think modern society is ready to see back.16
Jesse: Yeah.
Jesse: Now to your point the way it's happening. We can talk about that at some point. But just the activity itself is really interesting.
Roman: I agree.
Roman: Like like I would go to an aerobics class right now.
Simon: You bring up an interesting point Jesse which is sorry go ahead.
Roman: Why can I ask why would you show cuz I think that might get us someplace.
Jesse: Yes. Well, okay. The reason my head didn't go to nostalgia first is because it went to fun, which I would argue is my other passion point.
Simon: Yeah.
Simon: You're going to have to choose like nostalgia just hits right in the middle of your middle of that ven diagram.17
Simon: I'm telling you, I was ready for the fruit uh the fruit problem, but you really absolutely hooked me.
Roman: Are you serving candy at the end of the class?
Simon: Yeah, exactly. It's my ven diagram of fun and nostalgia. But I know like Roman, a couple weeks ago we were talking about an article I think was in the New York Times about how Americans are doing fitness wrong.
Roman: Yeah.
Jesse: And it talked about how fitness in the US is like a
Jesse: it's like something you build into your day that is separate from the rest of your day. Whereas in other parts of the world, it's fun. It's a it's like a thing you do in the car with people. Like you take five minutes of your day and you join up a group that's randomly in a park somewhere and do something together. And I'm not saying that's aerobics, but it really I think sparked something for me about how unfun wellness culture is right now.18
Simon: I think that's a fair thing. My mind went to based on that which is like I think a lot of the times right now exercise is a means to an end. Do you know what I mean? It's it's either it's either I'm going to get in better shape or in my case it's it allows me to justify drinking beers and eating food. You know what I mean? And like and it is sort of like okay that's the I got to do. And it's not to say I don't like the things I do to get exercise. I I've actually really enjoy them, but I wouldn't qualify them as fun. I'd find them I'd qualify them as rewarding. You know what I mean? Totally. There's not a lot of fun in them.19
Simon: So, okay. So, this is interesting because we're starting to get some really, really, really juicy spots here. We're talking about acceptance of the fact that you don't have to be at an aggro level to do something. We're talking about fun. We're talking about community. We're talking about something that I think Roman, you said this, go goes beyond just one generation, but actually kind of speaks to a number of generations right now. And uh what's what's the what's the mo what's the oldest trope in the in the book? Uh we're more connected than ever, but have never been more alone.20
Jesse: I can't believe you just said that.
Roman: I had to I had to add a sound effect there of just like an alarm going off every time a horrible trope goes off.
Jesse: So bad.
Simon: But it's but it's it's interesting what you're talking about. Okay. So,
Roman: Is anything starting percolate yet? Are we having any ideas? We have 46 minutes left to crack this. Where would you start? Are you thinking you start? Cuz
Jesse: I want to say one more thing on No, let's keep talking.
Roman: On your I can't believe I'm going to say this, but on the We are We've never been more connected. So,21
Simon: so you're saying I'm the first one to ever say that, by the way.
Roman: Yeah. Take take away my strategy card, please. Um, no, but it's funny because I do I go to Pilates, which you could argue is a group class, but it's a very individualistic experience,
Simon: Right.
Roman: And so I do think there's something very fun in the idea of like at least how I mean I've never done an aerobics class. I have done Zumba. I've done dance classes, which I'm a horrible dancer, but I find it really fun to just go for it. But to me, there's something about that particular type of class exercise that is inherently collective. M22
Jesse: um maybe because it feels like a party,
Simon: Right?
Jesse: That I think is really interesting.
Simon: Do you think part of the cell, if we're going to try and make this huge again, do you think part of the cell is the class element? Because there's a let me give you an example. There's another world where we figure out a way to do classes through Pelaton and anyone at home could do their own
Roman: um I I 100% the social aspect is is part of it.
Roman: Did you Did you see that thing about and I'm not going to name them but the one of the big chains like lowerend gym chains that had to up their prices because Jenzi was actually going there too much you know their business you see what I'm talking about the business model they were hanging out right23
Roman: the business model is based on we're going to charge really really cheap
Roman: because people are not going to show up
Roman: and they'll forget about it
Roman: and then postco like the whole generation realized that being together was actually fun and they started showing up to meet people at the gym Right. Incredible.
Simon: So that that's amazing. And so that is
Roman: why
Roman: one of the reasons why you make it you make it in person. I 100% there's like productivity gains whatever you work at at home etc etc.
Roman: I think in Arabic's class part of the cell the beauty of it is the shared experience and the the chat that you have after.24
Roman: Yes.
Roman: And and dare I say like the Yeah. uh like it's tough for for younger people to meet people and then yeah at some point you need to find like explore all options to meet people's one of them.
Roman: So I I think in person is like a real fantastic opportunity for branding fantastic opportunity for like
Simon: bar outside the door
Roman: the experience of it just imagine what it could look like inside like I think phenomenal studio opportunity obviously you know cost different
Roman: different business model but phenomenal opportunity I think I think it's such an interesting zag. Like here's my vision of it, which is25
Simon: I'm not saying lean into nostalgia, but lean into fun, which is what I think you said, Jesse, because like to me, like so many of the bigger places right now have kind of become like intentionally Spartan or intentionally wellnessy. Totally.
Simon: You know what I mean? Like there's nothing much that you go into a gym and you're like, "This looks like a fun place." And that's an interesting starting spot for aerobics,
Simon: I think. think any any category or business idea within the category that could lead to an to an apparel brand being born from it is a damn good idea. And I think the I like sure they could start with collabs like I I mean I'll do anything for a cute outfit to be honest and like I do but I do think like yeah you you could you could lean into the nostalgia do a fun collab with with some apparel brand. But I actually think bigger than that, a new brand that enters like I'm trying to think of an example from another category like entered specifically as like a running brand or specifically as you know uh like there was the the tennis apparel um brand I can't remember the name of, but like if you're like aerobics26
Simon: Well, it's funny. I actually I actually did a little search on
Simon: um pre-existing brands that really associated with the height of aerobics and
Roman: Reebok Reebok
Simon: which came up which was a huge one at the time the freestyle sneaker
Roman: introduced in 1982.
Simon: Um Roman's telling us he has he has a pair.
Roman: I may or may not.
Simon: And and have you ever done aerobics before?
Roman: I have not.
Simon: Nike was a little later to the game, but they showed up trying to this remember this is a time when Nike wasn't the the the top dog the way they are now. They followed up later and created the um Nike air trainer, which was specifically meant to be an aerobic shoe. Um, and then
Roman: Oh, is that that really? That's amazing.27
Simon: wearing it right now.
Roman: So, that was originally intended to be an aerobic shoe.
Jesse: I'm starting to think maybe you really did do aerobics.
Simon: Well, you know, you know how that shoe became popular, though.
Roman: It's Was it Agassy?
Simon: Two people.
Roman: Bo Jackson and Agass.
Simon: Yeah, cuz I remember they tried to rebrand it as Cross Trainer, right?
Roman: Yeah.
Simon: And then Bo Jackson started wearing it playing.
Roman: Yeah.
Simon: And then Agassy. Uh, no, not Agassi. Johnny Mac, my Yeah,
Roman: that's interesting.
Simon: Yeah, they sent it to him to just hang out and he was like, I'm going to play with it. They were like, no. He was like, yeah,28
Simon: really.
Simon: And that's it. Yeah.
Simon: So, if you look at this is a very interesting thing because I mean aerobics was sort of the genesis of crossraining like which became something else in and of itself. Uh, keep going for two seconds. One is LA Gear. Do you remember LA Gear?
Jesse: No.
Roman: No.
Jesse: Oh, I remember LA Gear. Um, and then another one that I found interesting was there was a big came in and leotards at the time called uh Danskin. And here's the thing I found out about them is they've actually now evolved into a yoga brand. They do yoga tights. They do yoga things. But at the time they were kind of known for sort of like ostentatious leotards, leg warmers, all of that stuff.29
Simon: So there's some really interesting both sort of like dormant brands as well as like very famous brands right now that you could immediately sort of try to figure out and integrate.
Roman: Let me ask a question. Was it associated to a to a to a location? Like you know how like in the US if you eat grains and you do yoga, you're from LA. Like
Simon: it started it was originally. Yeah, it's originally cool.
Simon: But then it went like there was literally like I mean it's become a meme now. Look it up if you ever haven't seen it before. But like did you ever see the like aerobic national championships and stuff like that? Like30
Jesse: I spent every Sunday morning like looking it up on YouTube, Simon.
Simon: Like
Roman: wearing your Reebok.
Simon: Absolutely. But it was it was a thing and it was huge and then it just fell off a cliff and I mean it's all the things we talked about. I mean it doesn't help that like you know Sweat to the Oldies all that stuff sort of took the narrative and broke it.
Jesse: Okay. But here that is an interesting question as you think about the present day or shall we say the future. Is it something that that is better like I think it's so easy when we think about how do you bring something back in culture to assume the best way to do it is in LA, in New York, in a city, but is it something that's maybe better in31
Jesse: the rest of the country in in the heartland?
Simon: No, that's a good call. I
Jesse: think it could be interesting.
Simon: There was a um I mean, yes, there's something very interesting about that and it it becoming especially a lot more um I I think fun, too.
Jesse: Well, that's I that's why I my head went there when you when you asked the geographic question because it's we sit here and we talk about oh god I'm going to say it again we've never been more connected yet so lonely but that's actually a very
Roman: you got to drink you got to take a sip of your drink every time you say that you believe in that f****** sentence like you you have to stop talking about this32
Jesse: okay but that is actually a very coastal point of view
Roman: Totally
Jesse: like we think that the concept of community is dead that we're all in our own isolated we suck at it
Roman: because we suck at it. But the idea of community is alive and well in the heartland. Like people are still spending time together. They function as community family units, not in the traditional sense of family.
Jesse: Um but and and they have a lot of fun. So I think it's interesting because you kind of have two paths. You can kind of introduce it into the coasts and say, "Hasn't wouldn't it be nice to to have this gap filled? We have all of these sort of aggro hardcore options here in LA. Wouldn't it be nice to have something fun? Or you make it feel born of the Heartland and say this is this is the fun that everybody's having and you almost make the coast jealous of of what the Heartland has.33
Simon: What's your take, Roman?
Roman: You go. You go.
Jesse: I think to that point, if you launch on a coast, there almost just because it's it's so snobby, there almost needs to be an intentional irony to it versus the genuine joy of what this could be. And that's again that might be just a hot hot take and an over generalization of things. But I think you can come at a more genuine level of acceptance of there's a few things here that are lower barriers to entry in the heartland, right? Which is like we're going to do things as a community. We're going to have fun doing them and we're not going to take it all so damn seriously that I think like God knows like places like LA and stuff like that gets so caught up on. Now, that's not to say it couldn't work in LA. I just think you got to package it differently if that's your tactic to launch.34
Simon: Well, it's the difference between an an aerobics Arowan partnership and an aerobics Wrangler partnership.
Roman: Let me let me let me give you a counter to this. Um, just because we're here for that.
Simon: Yeah, I have one too.
Roman: Perfect. I think if you if you have global aspirations, which you know, why not?
Simon: Yeah. Okay. Um, you know, I think I think outside of the US, people look to like the arrogance of LA and New York and people I live in LA and I grew up in Paris, so I know a thing or two about arrogance and35
Simon: yeah, that's pretty good.
Roman: And and and I think if you're coming from the heartland, you have less chances, unfortunately, even though it might be more genuine, it might be more
Roman: uh yeah, more authentic in terms of connections. What we're talking about about what this thing could bring back like community said, "But you have less chances to to make it outside of the US." That that's that would be a good point. That would be a very controversial take.
Simon: But this also might speak to the fact of where we all come from cuz Jesse, you're from rural Pennsylvania,36
Jesse: as rural as it gets.
Simon: I'm from I'm from a midsized town in Canada, a steel town in Canada. So, it's interesting that you bring that up because I don't think I was I was going there immediately, but I do see where you're coming from.
Jesse: I'm going to give you the counterpoint to your counterpoint, though. Obviously, which is I I think it's wrong to assume that aspiration only comes from the coasts because I I think that like more and more today I mean not to go on a complete tangent I know we've talked about this before but the life that so many people are living not in big cities is actually becoming the aspirational way of living for all these people who spent years and years living in tiny apartments in crowded noisy cities. So to build something and I know what you're saying from a from a culture and arrogance standpoint, but is it not possible that actually building something from the center of the country actually does not limit the the potential of aspiration around that thing.37
Roman: Let sorry let me be super clear. I agree with that and I personally agree with that. We're getting into like another problem to crack which is a bigger one that we're not going to crack around this table ever and we're never going to bring here but we're getting into like perception of heartland America outside of the US.
Simon: Yes.
Roman: Heartland America outside of the US means a thing
Roman: that the rest of the world does not want to touch.
Simon: Right.
Roman: And that's what I was that's where I was going. It's like if you want to go outside but I fundamentally personally agree with what you're saying. Aspiration even today what we're seeing is not necessarily just coming from the post right when you stay38
Jesse: totally
Roman: within like that the the and maybe I'm taking it to a place we don't need to go global but it was just that thing that came
Jesse: my thinking is that the I mean maybe this is the longer path to growth and who wants the longer path to global world domination exactly but it's that it go instead of going from LA to global
Jesse: and missing a whole opportunity potentially you go from middle to coast to global.
Simon: Yeah. Yeah. Yeah. So, I think I think you can still potentially get there, but I have a crazy idea.39
Roman: Go for it.
Simon: Go for it.
Jesse: What if
Jesse: Okay. Have I was thinking about this ever since you said that it actually spans generations cuz I got excited about it being right for the older audience. And you're right, it is very much feels like something Gen Z would also be super into. But have you seen like there are so many videos of either Gen Z befriending older like lonely older people or being super close with their grandparents and like tons and tons of Tik Tok videos of of people spending time with their grandparents and just like opening up the relationship between old generation, younger generation. And so what if the whole concept was that you had to bring like you could only come in if you brought uh a a friend but that friend could not be like bring a grandma to aerobic And it doesn't have to be your grandma.40
Simon: See, here's here's the thing. It's an interesting hook.
Roman: You're like, there's a lot of legal uh implications on that one.
Simon: My here but but the way I kind of see aerobics and the reason I was so interested in it is it's a little bit of a blank slate as to like let me give you an example and it was something that kind of like was for me is like you could do death metal aerobics you can do um like um to your point uh granddaughter grandparent aerobics like there it's kind of a blank slate as far as like thematically speaking when you have in an an exercise that's inherently inclusive it can then become modified and become anything you want it to become. And so that's that's where I started to get a little bit excited which is like it doesn't necessarily be just that flavor. I love that flavoring but maybe not just that flavor.41
Jesse: That is interesting because one of the other challenges that I imagine I mean yes I agree the social aspect is one of the most important parts but pretty much every modern workout class studio whatever claims community as like a core part of their offering and strategy and benefits of them do you believe
Roman: I actually believe all of them but I don't know that their communities are as powerful as they think they are in terms of bringing more or I think they're more internal than they are external42
Roman: in terms of like actually growing the business and probably it's just many of them are not leveraging their communities as well as they could be and they're just saying this is like a community and and look at all these people that love this place and and would just
Jesse: but but I think it's like what what you're talking about is is a really interesting take on community because you're no longer saying like every one of those if we listed all of the modern, you know, berries, etc., etc.
Jesse: I could define for you at least my perception of what that specific community is. And if I don't fit that description, I'm not going cuz I'm like, "Oh, I don't really think this is for me." But now you're talking about sort of43
Jesse: blending the idea of subcultures
Simon: within it
Jesse: within the idea of an overall fun workout experience. And I think that could be pretty interesting.
Simon: So, okay, let's keep talking about this for a second. What's which one is the one And I'm I apologize. I I I literally like do individual workouts, but which one's the one that like has a bit of a like we got a smoothie bar. We got a few other things when you go inside. There's a few of those, right?
Simon: Because aerobics
Simon: aerobics was like the beginner of that. It was the beginner of like this isn't just a place you work out. This is a place you hang out. And and that to me also felt like an interesting part of this whole entire thing.44
Jesse: Okay. But okay. Now you just made me think I don't know why this brought me here but aerobics kind of became super popular because of VHS tapes.
Simon: Well, you had the Jane Fonda workout. That was a huge part of it.
Jesse: So there is a now like I know you mentioned Pelaton before and that is it is an interesting question because it's like you don't want to make this yet another atome workout experience. But I do feel like there was something about that that pulled you into the community and made you feel part of that of her community in a really in a way that maybe you can't do that in in the modern world. Roman wants to say something.45
Roman: Yeah, cuz you're talking about Jane Fonda and you're talking about Pelaton and the relationship between these two is entertainment.
Simon: Oh yeah, entertainment 100%.
Roman: It's entertainment. So if you bring back whoever I'm not going to name anyone because I have no f****** clue who to put in there who's going to be like, "Okay, this is your instructor. Make it fun. Make it entertaining.
Simon: Would you dance with a semi-leelebrity? Yeah, you would.
Roman: Absolutely.
Simon: Like, you see what I mean?
Simon: Who would it be? Who would be the modern Jane Fonda?46
Roman: And I don't know if the question is the modern Jane Fonda. I think you brought up a very good point in the beginning
Roman: because modern Jane Fonda gets to a certain stereotype of Arabics.
Simon: Okay. So, let me give you
Roman: and I think we should talk about that at some point. What is the modern Arabic?
Simon: Well, let me give you a bad example of something that we know exists in culture right now, which is Tik Tok dances. Is there Tik Tok aerobics? Is there a world where that becomes sort of your entry into aerobic culture is you start seeing these people doing aerobic exercises or aerobic performances that you're trying to duplicate. I'm just that I know that's a weird thought, but it's interesting, right? Because then at that point, you're starting to like I think the thing we we've realized through this conversation and stop me if I'm wrong is in one way aerobics feels very foreign and it feels very antiquated but then the more you start talking about it you're like man there's like a lot of really weird sort of parallels to things in modern culture right now.47
Jesse: Well I think if you go the Tik Tok route the benefit I see is one like one way to think about it is is basically tricking a bunch of people into falling in love with aerobics,
Simon: Right?
Jesse: Like you you do two three minute Tik Tok dances that are actually aerobic exercises. You get everybody doing them and then it's like, haha, you just did aerobics and you love it. Surprise. Because
Simon: lovely.
Jesse: I feel like it's one of those things that you either have to you either have to trick people into it or you have to spend a lot of time convincing them it's not the aerobics you think it is. And we all know that that's a much harder option. And there's so many ways to do it. It's not impossible.48
Roman: You change the name.
Jesse: Yeah.
Roman: You know what I What's how do you say aerobics backwards?
Jesse: But yeah, I don't know. Maybe maybe I could imagine a world where where you use Tik Tok to almost trick people into it.
Simon: I just like imagine right now in this world like we're about we're about to watch the Super Bowl and you're literally about to see all of these, you know, intense advertisements about um sports and all this stuff. Imagine seeing an aerobics ad. Just how like interesting and cutthrough that would actually weirdly be if you saw that happening right now.49
Roman: Yeah. So, I'm I'm sorry to ask that question. It's a s***** question, but it's a way to understand how we would go to market with this.
Simon: No, we need to figure it out, guys. We got 25 minutes left.
Roman: What does the ad look like?
Simon: See, I don't know. Here's I'll give you I'll give you my bad example. Okay, my bad example is literally you open on what you expect to be a typical uh sports ad. Maybe you see you see let's I'm going to let's say we got the Nike aerobics account. Okay, so we can use all the Nike athletes. At that point it's like you wake up, you see Sha, you see LeBron, you see Ronaldo, you see all these people that you're expecting, you know, you've seen this ad, the grind, the get up, the hustle, the this, but then it switches over. For the first time, you're seeing them have fun. It's a celebration of the idea of you can actually enjoy this. This isn't just rise and grind and just do it cuz you need to keep getting better. This is about just the sheer joy and celebration of movement and community and stuff like that. And so you kind of sort of like subvert the expectation to kind of go in on something like that. I don't know. I mean50
Roman: Because even even athletes hate working out.
Simon: Totally. Look that. Sorry. Sorry.
Jesse: No, go ahead. Go ahead.
Roman: No, that you basically are confirming Jesse's um just main way in main proof point. It is about fun.
Simon: It's about fun.
Roman: So already like okay we know how do we bring it back?
Roman: You got to make it a fun brand.
Roman: You got to make it about the experience.
Simon: Yeah.
Simon: Like the way the studio looks is is specific to
Jesse: and I think I think the secondary messaging is like this isn't this isn't the right wording at all but it's like fun that actually works. Do you know what I mean? Like if you can confirm to people that this is Yeah. You know what it turns out that Jesse, you said it, which was like in other parts of the world, did you know that um people like get productive workouts by enjoying the workout?51
Jesse: I mean, there's actual science behind that. I'm not going to remember exactly who to quote or where to quote it from, but literally people will like many people will start working out and they eventually stop doing it. It's proven that you will continue to do something if you enjoy doing it.
Jesse: So, literally, if you the all these brands that that talk about that or that present themselves as though they really care about your longevity and the results and not just the physical results, but the what it does to you internally and how it, you know, makes you healthier so you can live longer. All of these things.52
Jesse: If you really did believe that,
Jesse: you'd make it fun. Yeah,
Roman: cuz people will stick with it and they'll have a good like literally if you have a good time to completely lost from the narrative right now. Is there any brands that really speak to fun in athletic and exercise right now? I'm scratching my head. I'm sure you you both know better than me, but I can't think of any.
Jesse: Not in the way, right? Not not in the way that I would
Jesse: say is core to the brand. I agree.
Roman: Like I've seen ads where, you know, it's people having creativity of soccer or they're They're like running together smiling53
Roman: and then having a non-alcoholic beer
Jesse: and then having a non-alcoholic beer
Roman: or a Michelob.
Jesse: Exactly. But I don't think a brand that's built the product, the experience with fun at the core.
Roman: Yes.
Roman: I don't think that that exists. Not that I know.
Simon: Experience I think is the key. I agree with you. I agree with you. I think
Roman: the study like the article you're bringing up is really interesting. There's a massive cultural difference and it's true in the US it is about the hustle and the ground and the competitive nature of everything and I mean obviously when you talk about sports you talk about Nike just look at what Nike released for the Olympics and all of this is opposite front and center is the opposite it's all about like54
Roman: go kill yourself
Roman: and then kill others exactly
Roman: to get there
Roman: and when you look at you know I'm I have very little knowledge about Brazilian culture but you can see you travel around Brazil especially beach towns and like people are really fit and what do they do?
Roman: They play volleyball. They surf. They play football. I mean soccer. I mean they're football. Uh they they play fresco ball. They you know they're having fun
Roman: and they're really fit. Yeah. Maybe they go to the gym too, but they're really fit and they like it's part of the thing. You go to Europe, it's all about football. And55
Roman: there is there is a component of fun. That's true. There is like side slight tangent. There is a thing about how the US approaches staying fit that is really valuable around like teaching you in your early years how to um take care of your body physically which is not part of like European cultures and then as you get older then you got everything gets f***** because you didn't like work out and you didn't go to the gym and you just like play tennis and play football. But the fun the people who are like who play football at 15 and can still play if they take care of themselves at 45, they will still play at 45.56
Roman: Yeah.
Simon: Like Yeah. It's it why? Because they're having fun.
Roman: Yeah.
Roman: So, it is I I'm just
Roman: double downing on what Jesse is saying. I think if you make fun the thing, the anchor
Roman: and with this there's the opportunity to do it with the actual product meaning the experience
Simon: as opposed to the other like basically competition.
Roman: Do you mean classes instead of videos?
Simon: Yes.
Roman: Okay. I mean the actual experience there it's it's going to be there's going to be music. Yeah.
Roman: There's going to be I think you know if we talked about having someone who's like an entertaining instructor Ala Pelaton.57
Simon: Oh that's interesting. Merchandising it with characters.
Roman: Yes. Yes. That's what I meant like with the Jen Fonda Pelaton thing. There's a there's probably going to be a certain aesthetic to it that's going to be drawing you in. There's there's a community thing that we've been talking about. All of this is like is all around fun and the experience. And I I think That's pretty unique today in the market.
Simon: This is interesting because Okay, so we're getting closer. I'm just checking. We We're under 20 minutes. We're under 20 minutes to cracking it. We've agreed that we need to somehow position it around fun. We've agreed that the community element doing something out in the world is going to be our lead pony. But of course, it's not to say we can't do social around showing the fun we're having and stuff like that. I think one thing I do think is a little bit important is you create a situ situation where it is a little bit of a blank slate where other people can bring different flavors of fun, especially if it's like I think what we're getting to now is a little bit of a personalitydriven kind of product that we're selling, right? We are selling the idea of you're going to go to so- and so's class. Why? Cuz they're fun, they're entertaining, and you're going to have fun, and it's your kind of fun. And then you're going to meet the kind of people who like the same kind of fun you do. Is that is that all fair right now? Is that what we've established? Yes.58
Roman: Yeah.
Roman: 2028 LA Olympics aerobics.
Simon: We're going to get it in
Roman: as the replacement to break dancing. But maybe
Roman: I think she was doing aerob aerobics.
Simon: That's exactly where I'm going.
Roman: I think that ship is sold cuz you know what sports are replacing like all those weird sports we have in Paris.
Simon: Football, right?
Roman: Just the sports the American can win. Softball, flag football.
Simon: That's okay. That's another that's a brilliant idea. First all.
Roman: Yeah,
Simon: but who's to say we couldn't win aerobics?
Roman: I think we could. I think we get a killer aerobics team going very quickly.59
Jesse: I mean, I actually think it could be interesting, though. I'm Canadian.
Simon: Yeah. Yeah, exactly. I don't want either of of you guys to start the national aerobics team.
Jesse: I'm not winning, don't worry.
Simon: Yeah. Well, you do have the the shoes. Um, but it is interesting actually. I I think about the the Olympics as a as an interesting place to maybe launch the concept of aerobics because here you are in the face of
Simon: of the most the best of the best the like the most hardcore version of every sport on earth and what if you surrounded the entire experience with with actual like fitness fun.60
Roman: Yeah,
Roman: I don't know why you would wait till 2028 because this is such a good business idea, but anyway, it just came to mind.
Simon: So, keep going. Sorry. So, okay, we got to we got we we got to get to our pitch. We are we are now literally 16 minutes away from figuring out whether we cracked it or not. And here's what we've known so far. Fun, character-driven, a little bit of a blank slate, and where anyone can bring their own fun to it. Community is a key part of it. Anything I've missed so far, subcultures,61
Roman: so everyone else can have their own interpretation of aerobics.
Simon: Uh crossgenerational, which I actually think is quite interesting.
Roman: Making it very inclusive. Um
Roman: yeah, we talk about crossgenerational entertainment and fun like an actual a workout that actually works. The community element, the social element. I think all of this from a Sorry, go ahead.
Jesse: Am I allowed to introduce another challenge or question at this point in the in the process?
Jesse: At the very beginning, you said one of its one of the barriers is it got a reputation for being corny.62
Jesse: Yeah.
Jesse: And I think my immed reaction was like I don't know is is corny still a bad thing and but what's raised like what's coming up in my head now is where do you where does the where does fun turn corny and where does corny become fun and is that a line you have to be careful of
Simon: this this was why I thought the idea of it being a bit of a blank slate was so important cuz I think the corniness came from it sort of chased down one flavor and kind of just got more and more cartoonish in that flavor until the narrative around it was63
Simon: became an exaggerated version of itself.
Simon: Exactly. You know what I mean? Whereas if you have different versions of it, you can find different ways in I think the other the other watch out I'm still trying to figure out how not to do is that
Simon: um I I was actually listening to something interesting earlier today which was like if you remember 15 or 20 years ago Starbucks used to feel like oh my gosh the cool coffee shop came to my town and now it feels more like fast food, right? It feels more like it's just like it's not as fancy. It's not as special. But that's what's that was kind of the invention of the third place. And what I'm trying to figure out with this one is if you if your audience is everyone, how does it not get watered down to being for everyone? How do you prevent that from happening? Does that make sense?64
Roman: Yeah, I I think that's a good question. I was thinking about many other challenges as you were as you were talking about this, but let's let's let's talk about that. Like we're talking about spanning multiple generations. I think we talked about the um the Jane Fonda whatever the stereotypes of Arabics. I think that's going to play in where do you go?
Roman: What does it look like? When you start talking about what does your ad look like? Okay. Gives you an idea that suddenly you're probably not talking to um you know my parents.65
Simon: Yeah.
Roman: And you you
Roman: you got to make a choice. You have to make a choice.
Roman: We've done this for like in in our entire career. You should just like you go there and you pick one.
Simon: Well, that's a good question. You actually what's what's your product for?
Roman: Who are you target? Who are you targeting first?
Simon: I don't know yet cuz I think there's a massive business in what Jesse was saying in like targeting I wouldn't go as far as like the boom ers, but I would target like Gen Xers. Uh, but there's I also think there's a business in uh the younger generation. I think there are different ways to to to slice the business. The experience is going to be different, but I think there's a business in both. Jesse, what about you?66
Jesse: I don't know. My head always I always have to ask the question of is is the idea bigger than a demographic? Because if if if you look at the even Not that like aerobics I don't think needs to make an enemy out of anybody for sure. Like we don't need to be against the the boot camps of the world by any means
Roman: especially if you're meant to be a fun brand.
Jesse: Totally. You would not have an enemy. You would be very happy about the state of the world. But
Jesse: I think I think that there's a need for fun because right now there is a lack of fun.67
Jesse: Yes.
Jesse: And so if you introduce that concept, I know it sounds so simple, but if you int uce the concept of fun fitness. Does that not are you not potentially targeting anyone who believes who who's like I want that
Roman: I just and may this might just be me but
Roman: um if you're not targeting a specific audience out of the gate what's what's your
Roman: you have to build from something.
Jesse: Yeah.
Roman: I don't know. I used to work with a British genius who always said I don't I don't I don't give a f*** about the audience. I think we all know who that is.68
Roman: I don't know. That's how and I've always respected that thought. I look
Jesse: But I don't think he meant by that it can be for everyone.
Roman: No, I know. I know. I know.
Jesse: No, but it's not for everyone because I think anybody who loves getting their ass kicked at a at a boot camp is going to be like, I'm not going to some aerobic.
Simon: Okay, that's interesting. It's a counterposition. You You're never calling it out. You're never doing anything where you're being mean. But as a counterpositioning of shouldn't fitness be fun is kind of interesting.69
Roman: That's what it is. It is. Shouldn't fitness be fun. It's like why are you doing killing yourself when you can have like a result that's good for your health and you can also have fun like
Simon: so much fun.
Roman: Yeah,
Roman: but probably science should invent some sort of like liquid that you can drink after the class so that your muscles get sore instead of unsore. It's like whatever the opposite of ibuprofen is, take that so that you walk out feeling like you did cuz there's such a mental barrier.
Simon: You're not sure you can make Arabic. It's like Pelaton. Absolutely. Like Pelaton, choose your instructor.70
Simon: I was going to say exactly if this becomes let I think what we're talking about is a fun inclusive experience in a group setting where you're going to have a character leading it. And so if you wanted to go for the I'm going to have a dude who or dude or female dude who wants to have a lot of fun and literally like let's just laugh and move and all that stuff. You have that opt. But I think you could also have the like, all right, we got like psycho boot camp aerobics flavor.
Roman: That's true. You could you could have psycho aerobics.71
Jesse: You know, psychoerobics is actually a pretty good brand.
Simon: I mean, that's ex psychor.
Jesse: Psychorobics.
Simon: No, that's that's just No, that's really it is
Simon: that's actually almost what aerobics sounds like backwards
Simon: cuz it's all just going super fast, savory. But I mean, I think this is the thing is like I think, okay, the the blank slatingness of it, the fun, the joy, the inclusiveness, we're starting to get somewhere with it. So, let's bring this into like more of a tangible thought tomorrow. Your some some investor is very interested in your take on how you are going to build an aerobics let's call it um s like an an aerobics franchise to take over America. What's your pitch?72
Roman: I think there's a step before that.
Simon: Okay.
Roman: I think it's got to be cult. So, I think you got to start local.
Simon: Okay.
Roman: I think you got to This is good.
Roman: I think you got to get a location or two in one specific location. I actually think LA is a good one. Santa Monica, something very cliche.
Simon: And start a club.
Roman: And you start your start a little club. You bring in someone semi famousamous that's going to that's going to get the the community excited.
Simon: An influencer.
Roman: Yeah, probably like who whoever it is, but someone that's got some clout and73
Roman: and and I think you start local. You got to do it a little old school. I don't think it's like a okay, we're going to have 120 locations in the next 12 months cuz it's it's it's got to feel it's got to feel really I agree.
Roman: It's got to feel real. It's got to feel like
Roman: it's an actual workout
Roman: cuz it's still working. We don't want people to just come over and like, "Oh, yeah, that was." No, no, no. We want you to work out.
Simon: Yeah.
Roman: We're like competing with the gyms and all of the other people we talked about. So, I I Yeah, that would be my take is like start local. Okay. So, let's build on this. This is great. So, we we open up one gym. It's in, let's say, Santa Monica. We have someone who's a semi famous fitness influencer who's got an interesting voice, fun character to just kind of go after that market specifically. We got we start to get some people interested because it's fun, it's interesting, it's a workout, which we underline fun workout. And then what do we do next? Do we start inviting other flavors of it or do we keep that flavor going and try and open up other places?74
Jesse: I think there's a couple of things you do next. Um, you can expand geographically, but like physical retail is pretty capital heavy.
Jesse: So, I do think you have some moment of um at home with your community or do you have a bit of a dare I say Tupperware model or do you have a you have you need to find some ways for the thing to spread without needing to open a physical location every single time.
Simon: Interesting.
Jesse: Right. So I I that that's
Roman: you utilize next door and you do it in a in a in a park. Brilliant.75
Jesse: Like I don't I don't I think that's part of the beauty of aerobics is
Simon: Oh, and you be in public.
Jesse: Absolutely. And that's that's absolutely you put it in the the center of the city. You put it wherever. You use Next Door to create local communities.
Simon: Next door, the most underleveraged channel in That's interesting. That's really interesting.
Roman: That's how you start a road.
Simon: You have it now happening in public where people start seeing how much fun they're having
Roman: and then you bring the investors to a class76
Jesse: and then you also I mean I I think needless to say like the beauty of aerobics is like it's inherently um interesting on social channels, right? Like this is fun, this is silly, this is movement, this is all those things. Like I I I said it half jokingly, but like Tik Tok dances are sort of weirdly
Simon: aerobic
Jesse: a little bit parallel to it. You know what I mean? So you can see how right away you have a marketing strategy that's pretty low lift with respect to actually like having to pay for paid or anything like that, right?77
Jesse: I think you can also like steal borrow from the Pelaton playbook in things like like a Disney version of a of an aerobics class. Like you utilize like we talked about subcultures in a way that was more of a personality um or maybe more music based, but I actually think you can do like it's the Disney class which already means that any Disney fan is going to dress up in a certain way. They're already part of a community. Maybe the class is at Disney. I don't know. Like I think that you can you can really expand. I I really believe in the subculture model.78
Roman: So we're building ground up.
Jesse: Totally.
Roman: Next door.
Jesse: Yeah.
Roman: I think you got to you got to build credibility. That's all. You see what I mean?
Simon: Yeah. Who you targeting with that first with that first gym? We we said Santa Monica obviously geographically, but as far as like generationally and stuff like that, the way we've been talking about it to me it feels younger. But I want to go back to that point you mentioned earlier where you were saying maybe it's older and the only reason is this is a weird thing to say. Are older generations inherently less viral than younger generations?79
Jesse: Hell no.
Simon: Really?
Roman: I don't I don't think so.
Jesse: I agree with Jesse.
Simon: Interesting.
Jesse: I think it's so easy to believe that the the biggest influencers I mean look, everybody's algorithm is is different. Every your your algorith them is basically a a tunnel vision for your life. So like who's to really say but I I think there are so many brilliant funny uh engaging influencers some I think more I mean I don't know maybe it's my age like more so than than some of just the younger generations. I I don't think that to go viral I what I see now is like people turning to to I guess call them older influencers for like comedic wisdom about life, especially, and we don't need to get political by any means, at least not on this episode, but just given the world we live in right now,80
Jesse: like there's so much comedic wisdom coming from older generations. Um, I I just I don't buy it that it has to be young to be viral.
Roman: I agree with Jesse.
Simon: That's interesting.
Roman: I I I I think I still think the nostalgia plays a play. Yeah.
Roman: And I still think you go um I'm I'm very bad at associating letters with generations, but I think if you go like mid mid to older millennials
Jesse: Mhm.
Roman: totally.
Roman: No, I think you got it. That's where you're going to play. Both nostalgia like they were like really young, but it was still it still strikes a chord and definitely looking for fun.81
Roman: Yeah,
Roman: cuz they're like in the thick of it, you know, very often young parents very, you see what I mean? Like it's
Simon: I I I think I think you play with the aesthetics and I'm not saying you got to go like '8s aesthetics, but you got you make it fun and modern.
Simon: Um
Simon: like I mean like I know like this is a silly thing, but like I I know like even as a parent like if you have an excuse to do something where you can then grab a beer after, like this feels like that kind of thing. You know what I mean? Like modern beer league.82
Roman: And frankly, if you have an excuse to have fun while working out. It's like it's it's it's insane. Most workouts are individual. I got to go to the gym. I'm going to get on my Pelaton. You're going to go and meet people. You're going to go and meet your friends. Like one one I know it's super hippie and you know, whatever. It's woo woo and etc. But one brand that did it amazing in terms of creating community through uh workouts is the class. They're like it's a cult. It's a f****** cult. It's amazing. Like people are like, "Woo, woo woo, Ji. I f****** love you." And and JC is absolutely amazing. I don't want to remove any any credit. I'm not talking about Jesse. And83
Simon: and but you're amazing, too. Yeah.
Roman: But they people go there physically now that they're back in studio to have a moment not of fun, but more of like
Simon: communion or whatever it is.
Roman: And to have a moment with peers, with people. And so it's more than just a workout. And that's what I mean. It's like if you have a Right. It's not sure if you add a beer afterwards that's great, but it's also I'm going to get out of my house. I'm going to have a workout and also I'm going to have fun. Like that's great. We got 55 seconds left. Jesse, you're dying to say something.84
Jesse: No, because that's the difference. That's the difference between how the US looks at fitness and how everybody else in the world. It's not the fitness is the thing that you have to schedule time for and then the fun happens after. You make the fitness fun and it no longer becomes something that you have to force into your schedule. Yeah. Yeah.
Simon: I love that.
Simon: All right. Last question. Did we crack it?
Simon: Well, no. We got 30 seconds left. If anything wants to add, I I will recap the pitch after the next 25 seconds. Is there anything else we want to add?85
Jesse: Oh my god.
Roman: No, I I I f****** love this. I think it's a brilliant brilliant brilliant idea.
Jesse: I genuinely wish there was an aerobics class.
Roman: I will say go to if there's anyone with like a gym studio, ideally in the LA area, cuz we live here and we can partner who's like kind of like struggling with like retention or format of classes or anything. Just give us a ring.
Simon: You're getting you're getting the Oscar music.
Simon: We got the Oscar music. We are We are officially officially done. Okay. So, did we crack it? Here's the question. I'm going to recap and and keep me honest. At the very very very core level, this is about bringing fun back to exercise something that feels sort of absent in the modern American fitness what what we call culture exactly86
Simon: and we also want to kind of as a secondary thing show it does work and there's proof behind it and there's all sorts of wonderful things about that we want to make sure that we keep it open enough that it doesn't fall into some of the pratt falls it did before right which is we're going to give people this is I think we mentioned it's from the ground up this is giving people the opportunity to fill in the blanks of how best to do this, the most interesting ways to do it, ways that add to their culture, ways that create community, all sorts of wonderful things that do that. And if we were going to kind of do a test case of how we're going to do this, we would open up an aerobics gym in Santa Monica. We would go after, let's say, um, older millennials. We would have our coaches be really fun, interesting characters who are also, you know, let's let's call them like fitfluencers, those types of people, do interesting content, know this world, and really start to build a community of fun and joy around exercise. From there, what we would start to see as our potential tactics are next door, which is obviously a great place where we can be really start to spread the word, as well as starting to find a way to integrate both social as well as out in public instances where people can see the fun and joy that other people are having and start to kind of get curiosity around that while leaving a wide enough aperture so that they could inform their own sort of aerobic kind of fun, joy, different ways of playing it sort of things to it. And we smell big opportunity here in this whole idea of just starting something that feels joyous and fun back in exercise. Is there anything I missed?87
Jesse: An apparel brand.
Simon: An apparel brand, too. Did we crack it? Hell yeah. In my opinion, I'm sold.
Jesse: I think we cracked it.
Roman: We cracked it. We cracked it. All right. Well, that's it. That's the entire episode. Thank you so much for listening. If you like the show, don't hesitate to reach out. Shoot us an email at hello@crackitpodcast.com. Please subscribe if you haven't already. And if you really, really, really love us, please go and rate us or favorite us or just tell a friend all about how cool we are. that they should listen to. But otherwise, Jesse Roman, another great chat.88
Roman: A pleasure.
Jesse: I'll see you guys on Monday.
Simon: That was fun. The bar is high. The bar is high, dude. Great problem to crack.
Roman: We cracked aerobics. We'll crack another one. And we'll see you all next time. And take it easy. Thank you. Goodbye.