Let's be honest, we live in a society obsessed with youth. This has had the unfortunate side effect of giving aging a surprisingly bad rep, making everyone focus on the negatives of aging without discussing any of the perks. In this episode, Jesse tasks Romain and Simon with trying to rebrand aging – trying to find a way to make it something people look forward to, not avoid. It’s a big, complicated one. Did they crack it? Listen to find out.